A Newscast for the Masses: The History of Detroit Television News
"A Newscast for the Masses: The History of Detroit Television News" By Timothy Kiska
Kiska begins his study in 1947 with the first Detroit television broadcast, made by WWJ-TV. Owned by the Evening News Association, the same company that owned the Detroit News, WWJ developed a credible broadcast news operation as a cross-promotional vehicle for the newspaper. Yet by the late 1960s WWJ was unseated by newcomers WXYZ-TV and WJBK-TV, whose superior coverage of the 1967 Detroit riots lured viewers away from WWJ. WXYZ-TV would eventually become the most powerful news outlet in Detroit with the help of its cash-rich parent company, the American Broadcasting Corporation, and its use of sophisticated survey research and advertising techniques to grow its news audience. Though critics tend to deride the sensationalism and showmanship of local television news, Kiska demonstrates that over the last several decades newscasts have effectively tailored their content to the demands of the viewing public and, as a result, have become the most trusted source of information for the average American and the most lucrative source of profit for television networks.
A Newscast for the Masses is based on extensive interviews with journalists who participated in the development of television in Detroit and careful research into the files of the McHugh & Hoffman consulting firm, which used social science techniques to discern the television viewing preferences of metro Detroiters. Anyone interested in television history or journalism will appreciate this detailed and informative study.
Detroit Engine of America
"The Buildings of Detroit " by W Hawkins Ferry (Author),? John Gallagher (Foreword) First published in 1968, The Buildings of Detroit: A History by W. Hawkins Ferry is the definitive resource on...
The Kwame Sutra: Detroit Mayor Kwame Kilpatrick
"The Kwame Sutra: Musings on lust, life and leadership from Detroit Mayor Kwame Kilpatrick" Compiled by M. L. Elrick and Jim Schaefer. From Pulitzer Prize-winning reporters M.L. Elrick and Jim...
The Guardian Building: Cathedral of Finance
"The Guardian Building: Cathedral of Finance" by James W. Tottis The years between World War I and the economic collapse of 1929 witnessed Detroit's greatest building boom. Perhaps the most...