313

Welcome to the 313. Deep roots. Techno. Motor City. Detroit pride runs deep, and nothing reps the city quite like the iconic 313. It’s more than just digits—it’s a badge of honor, a rhythm, a rallying cry for those who know. The 313 Collection from Pure Detroit is a celebration of that unmistakable spirit, stitched and printed onto the essentials: tees, sweatshirts, hoodies, trucker hats, dad hats, and even glassware to toast to the D. Whether you’re posted up at a downtown café, cruising down Woodward, or making moves from East Side to West Side to Southwest, to Downtown, this collection keeps you wrapped in that unmistakable Detroit energy.

Wear it bold, wear it proud—because the 313 isn’t just where you’re from, it’s who you are. From cozy fleece to classic caps, each piece in this collection is designed for the ones who get it, the ones who live it, the ones who carry the city in their heart no matter where they go.