Detroit Classic


Three people wearing Detroit Classic t-shirts by Pure Detroit

Our Detroit Classic is more than just a collection—it’s a statement. A love letter to the city that hustles harder, stands taller, and wears its grit like a badge of honor. Whether you were born and raised in the 313 or just have a deep appreciation for Detroit’s undeniable energy, this lineup is built for you.

From effortlessly cool dad hats to ultra-soft tees, cozy sweatshirts, and hoodies that feel like a warm embrace on a crisp Motor City night, every piece is designed with Detroit pride in mind. These are the staples you’ll reach for again and again—because repping the D never goes out of style.

Throw on a hoodie that feels like a hug from your favorite neighborhood. Slide into a tee that turns heads at the Eastern Market, down the Riverwalk, or at a late-night coney stop. Cap it all off with a classic dad hat and let the world know exactly where your heart belongs.