Spirit of Detroit

Spirit of Detroit statue by Marshall Fredereicks

The Spirit of Detroit isn’t just a statue—it’s a feeling, a way of life, and an unshakable connection to the city that never quits. This collection by Pure Detroit is all about capturing that energy, wrapping it up in something you can wear, sip from, and show off with pride.

T-shirts that wear like a badge of honor. Hoodies and sweatshirts built for crisp fall nights at Hart Plaza or cozy weekends spent reminiscing about Motown’s golden days. Trucker hats and dad hats that top off any look with effortless Detroit cool. And glassware made for raising a toast to the city that raised you.

Whether you're a lifelong Detroiter or just drawn to the magic of the Motor City, this collection lets you carry a piece of its soul wherever you go.